May 2

SEO Copywriting – Why is it so important for Small Businesses?

Developing copy for your website is a challenge for many small business owners.  Too often, the copy that I see on many small business websites consists of a general paragraph followed by bulletpoints.  And the bullet pointed items do not have additional pages to expand upon them.  

Search Engine Optimization is ever changing, and practices that used to work may be outdated or even become detrimental for search rankings.

It is really imporant to create good interesting content for your target customers, and be specific on identifying each of your target customers as the content you create for them is going to be different, or at least it should be.

The words and content that you put on your website and blog are extremely important for search engine optimization.  In fact, I consider this to be one of the most overlooked aspects of small business websites.

Here’s a great infographic created to help you create great SEO Copy for your website and blog.




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