Two Overlooked Marketing Skills – Technology and Project Management

Marketing is different now   Two very important, and often overlooked marketing skills are Technology and Project Management. In fact, I think these two skills have become mandatory to be effective at marketing in today’s world, where the customer has control over the buying process.  Potential customers use the web more than ever before, and […]

In a Micro-Moment Everything Can Change

Google has just released a new report that shows the importance for having a total online presence, including Google AdWords and YouTube video ads. Google’s research on micro-moments shows that people now consume media in a fundamentally different way – in “numerous short bursts of digital activity throughout the day”.  This has major implications for […]