Whether your company already works with a third-party marketing agency or consultant or you are considering signing up with one, there are a number of things you should know. No matter how candid your consultant appears to be, he or she may still be keeping secrets. Here are four more things to consider when choosing or […]
Paul: All right. Welcome to our 97th episode. Busting myths about Yelp. We’re joined by Alex from Yelp, Ken from Changescape Web and Jen of New Initiatives Marketing. Full disclosure. Changescape Web is a Yelp partner. And there seems to be a lot of myths out there about Yelp. Yelp is a powerhouse in terms […]
Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult to grow your business. You won’t get […]
Ken: Hey everybody. Welcome to this episode of the marketing guides for small businesses podcast. Today, we’re going to be talking about some of our favorite marketing tools, tactics, and why we like these. We spend a lot of time on this podcast talking about strategy and strategy is always super important and it’s often […]
We talk about something that is an absolute marketing and a content powerhouse. And that’s guest podcasting. When they think about podcasting, a lot of people think, I don’t have the energy to go create a podcast. I don’t know how to get it distributed out there. You know what that’s okay. Because guest podcasting is phenomenal.
We talk to Zach Anderson about website lead capture, speed of response, text message marketing, and why you need to text enable your website. Zach has been doing text message marketing for a very long time. Many businesses don’t realize this, but can you text enable your website.