Paul: All right. Welcome to our 97th episode. Busting myths about Yelp. We’re joined by Alex from Yelp, Ken from Changescape Web and Jen of New Initiatives Marketing. Full disclosure. Changescape Web is a Yelp partner. And there seems to be a lot of myths out there about Yelp. Yelp is a powerhouse in terms […]
6 Ways To Increase Your ROI With Digital Marketing
Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult to grow your business. You won’t get […]
Some of Our Favorite Marketing Tools and Tactics and Why
Ken: Hey everybody. Welcome to this episode of the marketing guides for small businesses podcast. Today, we’re going to be talking about some of our favorite marketing tools, tactics, and why we like these. We spend a lot of time on this podcast talking about strategy and strategy is always super important and it’s often […]
Episode 71 – Want to Supercharge Your SEO?
We talk about something that is an absolute marketing and a content powerhouse. And that’s guest podcasting. When they think about podcasting, a lot of people think, I don’t have the energy to go create a podcast. I don’t know how to get it distributed out there. You know what that’s okay. Because guest podcasting is phenomenal.
Episode 65: Zach Anderson on Website Lead Capture, Speed of Response, and Text Message Marketing
We talk to Zach Anderson about website lead capture, speed of response, text message marketing, and why you need to text enable your website. Zach has been doing text message marketing for a very long time. Many businesses don’t realize this, but can you text enable your website.
Episode 63: John Janstch, on his new book “The Ultimate Marketing Engine”
Guest John Jantsch, the founder of Duct Tape Marketing and author of the upcoming book “The Ultimate Marketing Machine: Five Steps to Ridiculously Consistent Growth” from Harper Collins. What new ground does The Ultimate Marketing Machine cover that’s different from other marketing books out there?
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