The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward. It may be time to try something totally new and different from your normal routine to create some energy and get sales moving. Depending on your industry, there are […]
Effective Point-of-Sale Marketing Ideas to Boost Sales
In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these items and decide whether to add one or more to their purchase. And it works! Just […]
7 Tips for Pivoting your Marketing Strategy During COVID-19
You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go from here? This pandemic won’t go away overnight, letting us all pick up where we […]
7 Ways to Use Text Messaging to Drive More Sales
A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. Sending out engaging text messages is one of the latest ways to increase your numbers, but you’ve got […]
The Importance of the Customer Value Journey
The role of marketing is to move prospects and customers seamlessly and subtly through each phase of the “Value Journey”. Digital Marketer has mapped out the 8 stages of the Customer Value Journey. These are the stages that you did your self assessment on when you completed the Value Journey Audit. Haven’t Completed the Value […]
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