You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing methods, it seems that more and more creative ways to reach locals seem to be popping up. […]
7 Metrics to Manage To Make Sure Your Business Is Ready For Growth
Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future of your business. After all, ⅔ of the fastest-growing companies fail! Give your company a chance to be in the ⅓ that […]
6 Places You Should Be Publishing Your Content Other Than Your Blog
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and your ability to gain traffic to your blog. By posting your content to these sites, […]
The #1 Factor in Sales Success and How to Maximize It
As the old saying goes, people buy from people they trust. But how do you establish and maintain trust? Here are five ways that you are completely in control of each day. Look Like A Pro Like it or not, in this world looks matter. A professional appearance instills confidence in the customer that you […]
6 Books That Make Great Gifts for Customers
Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague that you put some thought into their gift, but they’re not overly personal. And if the […]
5 Marketing Strategies to Drive Sales During the Holiday Season
The holiday season isn’t just approaching — it’s here. If you haven’t started planning out your marketing strategy for Q4, it’s time to get going! With the mad crush by marketers and advertisers to make the most of these prime shopping months, it can be hard to stand out. No single solution will make all […]
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