Social media should be a major component of any small business marketing strategy. Whether it is through content creation or paid advertising, few tools will be more cost-effective. It can engage potential customers, get the world out about your product, and drive valuable traffic to your website. In addition to posting on social media, […]
How Online Marketing and SEO Really Works
Get Yourself on the First Page of Google! Sound familiar? How many emails or calls do you get about Search Engine Optimization (SEO) services that will get you on the first page of Google? You know they’re probably spam, but they just nag at you and make you wonder if it is possible. This presentation was […]
3 Ways You Can Benefit from Social Media Contests
Social media is a fantastic tool to connect with customers. Posting compelling content and interacting with people’s responses gives you the ability to build social proof and enable people to know, like, and trust your company. A powerful, but underutilized tool in this area is the contest. Companies should look at using social media contests […]
When Should You Post on Social Media?
People ask all the time about when they should post content to social media. This is a tricky question, and honestly, I wish my answer was something other than “it depends.” People put content together so potential customers can see it, so it makes sense that they want to guarantee the right eyes are seeing […]
Social Media Updates and Ads St. Charles Chamber Presentation
Facebook gets a Facelift! And so does Twitter and LinkedIn. The St. Charles Chamber of Commerce invited us to discuss these changes, and we were happy to help the local businesses begin navigating the changes. Learn what the latest changes are from the big 3 of social media, why these changes have been made, […]
3 Ways Your Business Can Use LinkedIn
Social media can be tricky for businesses, but few confuse people more than LinkedIn. The business-oriented social media network, which is used heavily by executives from large companies, is easy to overlook as a tool for small businesses. Effective targeting and compelling content can connect you with strong referral sources and influential experts in your […]
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